Billy Mays (who passed away in the summer of '09) was a famous spokesperson who could seemingly sell anything for $19.99. I'm here to talk about an infomercial selling an item Billy Mays was advertising: the Dual Saw. Commercials, like any media you would find on television, needs money to be produced, so most products are unlikely to get full infomercials unless they were guaranteed to sell. That's exactly what the Dual Saw did. In the advertisement, the saw gets a full explanation of its dual-blade technology, various demos demonstrating its versatility, and user testimonies praising the Dual Saw. Watching this ad made me feel that I should buy a Dual Saw if I ever needed to cut anything, the evidence was staggering.
Often, a product is advertised by telling people that they will have a sense of achievement by using it. Perhaps the products can make tasks easier, like dieting without effort or doing errands faster. In this digital age where we're always trying to do things quickly, appealing like this tends to be quite successful.
The Dual Saw seems to cut through anything. With all of the demonstrations of it cutting through many different materials, the audience can't help but think "that would make my life so much easier". And why not? The Dual Saw can help you do DIY projects, install a pet door, break into a safe, and even cut a car in half. The ad seems to tell you "look what you could do if you had a Dual Saw!". That's what makes the commercial so appealing to me, and I don't even do home improvement projects.
Watch the Dual Saw in Action
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