The power of audience demand has left a huge impact on the radio industry. The desire for entertainment and information from those with radios at home led to the evolution of radio and its purpose.
Audience demand is basically what the entertainment uses to appeal to their target demographic. If the audience doesn't enjoy what is presented to them, they'll stop watching/listening. Even after the age of radio, this plays a major role in the televison and film industry as well. Without an audience, there's no profit to be made, so entertainers have to keep the viewers/listeners interested.
In the 1920s-1930s, people used radios as solace during the poor economic times. As noted in "Media Now", radio was not just centered around music, but also featured news, dramas, and stories of various genres that appealed to a wide variety of people. These shows became more and more popular, which drew attention from companies who wanted to use radio for advertising. Without an active audience, radio would not have become as successful as it has, and without radio, there would have been nothing to start the development of TV and internet radio.
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